The Evolution Of The Movie Industry
A movie, also known as a movie prop, visual art or moving image, is simply a work of multimedia art used to replicate experiences that convey stories, ideas, emotions, beauty, or any other atmosphere through the utilisation of moving pictures. The term’movies’ covers any work of art that tells a story, and includes fictional works, documentaries, comic books, feature films, and so forth. The term ‘prop’ refers to any part of the movie prop that can be used as a distinguishing feature, such as the costume of the lead character, or the background scenery. Most commonly, the term movie prop originates from the theater, and is used to describe anything that may appear in a movie and potentially be utilised as a scene. Prop use can range from everyday objects to iconic figures and characters utilised to create a specific look and feel within the film.
In recent years, the creation of movies has increasingly moved from being an artistic production to being primarily a commercial venture, with major motion pictures being released to movie theaters to generate revenue for the filmmakers and producers. While filmmakers and producers have always utilised theatrical props throughout the production of films, the advent of digital technology has allowed viewers to access a wide variety of high-quality content via the internet at home. This new generation of cinema viewing is particularly popular with the younger generation, who are now more accustomed to streaming videos and watching television shows via internet streaming services rather than attending mainstream theatres. Moreover, it is becoming increasingly difficult for independent producers to fund movies through traditional means of obtaining film financing, as well as challenging the box office success of mainstream films. Therefore, the use of movie posters and banners is increasingly seen as a cost-effective method of drawing interest and promoting upcoming independent films.
Movie posters and banners are now commonly utilised to promote independent films that have not yet received wide distribution or theatrical release, and are often created as a promotional tool to raise awareness and enthusiasm for specific films prior to their release. Movie posters and banners are often used as marketing tools in independent films, independent TV shows, short video clips, live action/animation films, as well as music videos. Additionally, these posters and banners can be used for promotion of a wide array of theatre productions, independent films, music videos, and television shows. The creation of movie posters and banners is a powerful means of promoting current and upcoming films by creating hype around movies that are about to gain release. This method of movie promotion has also become increasingly popular with independent film producers as well as major studio producers of feature films.
As depicted in the late 19th century, the concept of movie posters and banners became increasingly popular amongst members of the film industry, and particularly among film stars, who used them to advertise upcoming films. Film stars were typically the first to use this form of early days publicity stunt, and the first of which was the stunt done by Clark Gable to promote Mutual Studios in the early days. In this stunt, Gable climbed onto the top of a forty-foot hot air balloon, and hung on to it for six minutes. Later that year, the stunt was immortalized in a book and a successful motion picture. Other film stars who used these stunts to promote their upcoming films included John Wayne, James Bond, Marlon Brando, and Clint Eastwood.
Another method of promoting a film during its early stages of development was through the purchase of “Ticket to Ride” passes at movie theaters. The advent of nationwide video rental shops created a boom in the industry, resulting in an increase in ticket sales across all types of theaters. Movie theaters became quick to cash in on this opportunity to increase revenues. To achieve this goal, movie studios encouraged patrons to purchase several tickets for a single movie rental in order to increase their chances of obtaining a discount or special early entrance to the theater.
Another method of promoting movies and securing profits was through the employment of celebrities in movies. To increase ticket sales, studios would hire a star to act in a film that was about to be released. In return for acting in a certain film, the studio would pay the actor a substantial amount of money. Once the star was done with his contract, he would then leave the studio and sign a new deal with another production company.